What’s Driving the Price of Ordinary Serums in Pakistan?

Ordinary serums price in Pakistan has become a trending topic among skincare lovers who are always on the lookout for effective and affordable solutions. Known for their minimalist formulas and scientifically-backed ingredients, The Ordinary has made a name for itself globally—and Pakistan is no exception. But as demand grows, so does the curiosity around pricing. Why do these serums vary in price across stores and platforms? What factors influence the cost of these sought-after skincare products?

In this detailed guide, we’ll break down what’s behind the pricing of Ordinary serums in Pakistan, what consumers should watch out for, and how Wish Cart offers a balanced solution for authenticity and affordability.

Understanding The Ordinary: A Quick Overview

The Ordinary, a part of the DECIEM umbrella brand, is renowned for its transparent labeling and science-based skincare. Unlike other brands, it doesn’t spend heavily on marketing, yet its popularity has exploded due to the visible results and affordability it offers.

Some of the best-selling serums from The Ordinary include:

• Niacinamide 10% + Zinc 1%
• Hyaluronic Acid 2% + B5
• Alpha Arbutin 2% + HA
• Retinol 0.5% in Squalane
• AHA 30% + BHA 2% Peeling Solution

While these products are reasonably priced in their country of origin (Canada), their prices differ significantly in the Pakistani market. Let’s explore why.

Key Factors Influencing Ordinary Serums Price in Pakistan

1. Import Duties and Taxes

Pakistan imposes various import duties, customs charges, and sales taxes on imported cosmetic items. These added costs naturally push the retail price higher than in countries where these products are made or primarily sold.

For example, a serum priced at $7 internationally may end up costing PKR 2,000 or more after duties, shipping, and distributor margins are factored in.

2. Currency Exchange Fluctuations

The instability of the Pakistani Rupee against the US Dollar and Canadian Dollar significantly affects the retail price of Ordinary serums. A depreciation in the Rupee means that even if the base price remains constant globally, it becomes more expensive locally.

As of now, exchange rate volatility is one of the primary reasons for inconsistent pricing across various platforms.

3. Shipping and Logistics Costs

The cost of bringing these products to Pakistan, especially when ordered in small batches or via air freight, is quite high. These costs include:

• International courier charges
• Customs clearance fees
• Local distribution charges

For e-commerce businesses, ensuring timely delivery also adds to overhead costs, which in turn affect the final selling price.

4. Product Authenticity and Quality Control

There’s a growing concern among Pakistani consumers regarding the authenticity of skincare products. Counterfeit or expired products are unfortunately common in unregulated markets.

Wish Cart, for instance, takes product authenticity seriously by sourcing directly from verified international distributors. This level of quality control justifies slightly higher prices but ensures customer safety and trust.

5. Retailer Markup and Brand Positioning

Some retailers position The Ordinary as a premium brand, capitalizing on its global recognition. These retailers may charge a higher price even if their sourcing cost is similar to others.

At Wish Cart, we believe in fair pricing. We maintain transparency in our sourcing and pricing policies, which sets us apart in a competitive market.

Price Comparison: Local vs. International

Let’s look at a quick comparison of some top-selling Ordinary serums:

Serum Name	International Price (USD)	Approx. Local Price (PKR)	Wish Cart Price (PKR)
Niacinamide 10% + Zinc 1%	$6.00	PKR 2,000 – 2,800	PKR 2,250
Hyaluronic Acid 2% + B5	$7.00	PKR 2,200 – 3,000	PKR 2,450
AHA 30% + BHA 2% Peeling Solution	$8.00	PKR 2,500 – 3,500	PKR 2,900
Alpha Arbutin 2% + HA	$9.00	PKR 2,800 – 3,800	PKR 3,100
Retinol 0.5% in Squalane	$6.50	PKR 2,300 – 3,200	PKR 2,600

Note: Prices fluctuate with currency and logistics conditions.

Seasonal and Promotional Impacts on Pricing

Like most consumer goods, serum prices can be influenced by:

• Seasonal sales (e.g., Ramadan, Eid, New Year)
• Bundle offers
• Exclusive launch campaigns

At Wish Cart, we regularly offer bundle discounts and seasonal promotions that help customers stock up on their favorites without breaking the bank.

Consumer Behavior: Why Do People Still Pay More?

Even with higher prices, demand for The Ordinary remains strong in Pakistan. Here’s why:

1. Brand Loyalty and Trust

Once consumers experience the effectiveness of The Ordinary products, they are more willing to invest in them again, even at a premium.

2. Lack of Local Alternatives

While there are many skincare brands in Pakistan, few offer the same ingredient-specific formulas with clinical precision.

3. Skincare Trends and Influencer Endorsements

Pakistani influencers and dermatologists often endorse Ordinary serums for issues like acne, hyperpigmentation, and dehydration, making them must-haves for skincare enthusiasts.

How to Spot a Fair Price and Authentic Product

Due to inconsistent pricing and fake products, here are a few tips to help buyers:

• Check the seller’s reputation: Look for verified stores like Wish Cart.
• Ask for expiry dates and check packaging.
• Compare prices across platforms: If a price is too good to be true, it probably is.
• Look for original barcodes or batch numbers you can verify online.

Why Choose Wish Cart?

At Wish Cart, our mission is to bring genuine beauty products to Pakistani consumers at fair and accessible prices. Here’s why we stand out:

✔ 100% Authentic Products

We source directly from international suppliers and ensure every serum is original.

✔ Competitive Pricing

Despite taxes and import costs, we keep margins fair to benefit our customers.

✔ Regular Discounts

Take advantage of our skincare bundles, flash sales, and membership perks.

✔ Quick & Secure Delivery

We deliver across Pakistan with reliable tracking and safe packaging.

✔ Customer-Centric Approach

Our support team is always available to assist with product recommendations, skincare tips, and order tracking.

Tips to Get the Most Out of Your Ordinary Serums

Getting the best value isn’t just about price—it’s also about usage. Here’s how to make your Ordinary serums last longer and work more effectively:

• Use a pea-sized amount per application.
• Layer serums correctly: Water-based first, then oil-based.
• Store in a cool, dry place to maintain potency.
• Avoid mixing conflicting actives (e.g., Vitamin C with Niacinamide).
• Always patch-test new products before full application.

Conclusion

While the ordinary serums price in Pakistan can vary widely depending on several factors like import duties, currency rates, and authenticity, the demand remains strong because these products deliver visible results. As the beauty and skincare market continues to evolve in Pakistan, informed consumers are leaning toward reliable retailers like Wish Cart, where they can shop with confidence.

If you’re looking for genuine Ordinary serums at reasonable prices, backed by professional customer service and guaranteed authenticity—Wish Cart is your ultimate destination.