How GeM Portal Registration Helped a Small Manufacturer
In today’s competitive business landscape, small manufacturers often struggle to find opportunities to expand their reach, secure large contracts, and compete with established players. However, the GeM Portal Registration has emerged as a game-changer for small and medium enterprises (SMEs) by providing them with a transparent and accessible platform to connect with government buyers.
This article explores how a small manufacturer leveraged GeM Portal registration to transform their business, secure high-value contracts, and significantly grow their revenue. Through a real-world case study, we’ll delve into the benefits of GeM registration, the registration process, and the strategies that helped this manufacturer succeed.
Background: The Challenges Faced by Small Manufacturers
Before registering on GeM, small manufacturers often face multiple challenges, including:
- Limited Market Access – Most small manufacturers struggle to find buyers beyond their local markets.
- Lack of Recognition – Competing with large corporations and well-established suppliers is difficult.
- Difficulty in Meeting Compliance Requirements – Many small businesses find it hard to comply with government procurement norms.
- Delayed Payments – Working with intermediaries often leads to delays in payments.
- High Marketing Costs – Traditional marketing and sales channels require substantial investment, which many small businesses cannot afford.
The GeM Portal has helped overcome these challenges by offering a digital, transparent, and direct marketplace for manufacturers to sell their products to government buyers.
Steps to apply for GeM Portal Registration
- Visit GeM Website: Go to the official GeM registration portal.
- Enter Details: Fill in basic information like name, email, phone number, and date of birth.
- OTP Verification: Enter the OTP received via SMS or email.
- GeM Confirmation: A GeM representative will call to confirm your OTP.
- Complete Registration: After verification, your registration is complete.
- Get GeM ID: Receive your seller ID and login credentials via email.
- Set Up Profile: Login, set up your profile, and list your products.
- Submit Caution Money: You’ll be notified to submit caution money.
- Select Product Listing: On the dashboard, click Product Listing to add new products or manage your existing ones.
- Choose Product Category: Pick the correct category for your product. This helps government buyers find your product easily.
- Start Selling: Your products are now visible to government buyers, and you can begin receiving orders.
Benefits of GeM Portal for Small Manufacturers
ABC Industries’ success story highlights the key benefits that GeM registration offers to small manufacturers:
1. Access to a Large Market
The GeM Portal connects small manufacturers with thousands of government buyers, eliminating the need for expensive marketing efforts.
2. Transparent and Fair Procurement
Government purchases are conducted in a transparent and corruption-free manner, ensuring that small businesses get equal opportunities to compete.
3. Timely Payments
Unlike traditional procurement methods where payment delays are common, GeM ensures that payments are processed within a stipulated time, improving cash flow for small businesses.
4. Cost Savings on Marketing and Distribution
By listing products directly on the GeM Portal, manufacturers save on advertising and intermediary commissions.
5. Growth Opportunities and Business Expansion
Regular orders from government departments allow businesses to plan for capacity expansion and long-term growth.
6. Product Categorization & Service Listing
Manufacturers can list a wide range of products under multiple categories, with full control over:
- Pricing
- Inventory
- Delivery time This helps in diversifying offerings and reaching more departments with relevant needs.
7. No Tender for Orders Below ₹25 Lakhs
For orders below ₹25 lakh, direct purchase and bidding mechanisms allow small manufacturers to win orders without competing in complex tenders—ideal for faster procurement.
8. Analytics & Business Insights
GeM provides real-time dashboards and sales reports, helping small manufacturers track:
- Product performance
- Market demand
- Buyer trends These insights help in data-driven decision-making and improving offerings.
9. Brand Visibility and Credibility
Being listed on an official government platform boosts the credibility of your brand and showcases your business as a reliable supplier in the public domain.
10. Support for Make in India and Local Content
GeM promotes local manufacturers and indigenous products under the ‘Make in India’ initiative, giving preference to businesses that contribute to local value addition.
11. Ease of Registration and Use
The GeM portal is user-friendly and offers easy online registration. Manufacturers can sign up with just basic documents like:
- PAN
- Aadhaar
- Udyam Registration
- Bank Details
12. Digital Contract Management
With e-signatures, online order acceptance, and automated documentation, manufacturers can manage orders without paperwork, reducing operational costs.
13. Scope for Growth and Scaling
As your credibility and experience grow on GeM, so do your chances of receiving higher-value orders and repeat business, helping you scale gradually.
14. Dedicated MSME Support
The GeM team provides training, webinars, and support helpdesks to guide small manufacturers through onboarding, product listing, and bid participation.
15. Dynamic Pricing Tools
GeM enables sellers to revise prices in response to market conditions, raw material cost changes, or competitor pricing. This pricing flexibility is extremely valuable for small manufacturers working on tight margins.
16. Ease of Participating in Bids
The portal simplifies online bidding with features like reverse auction and bid comparison. Even small manufacturers with minimal government experience can submit bids confidently and independently.
17. Support for Service-Based Manufacturers
Manufacturers offering bundled services (e.g., installation, maintenance, training) alongside products can list these as service offerings—helping to differentiate themselves and add value.
18. Inventory and Delivery Tracking
GeM supports real-time inventory management and delivery tracking through integrated logistics systems, helping manufacturers manage supply chain efficiency.
19. Opportunity to Form Consortia
Small manufacturers can collaborate as consortia to fulfill large orders that may be difficult to complete individually, making it easier to compete with larger enterprises.
20. Access to Public Sector Units (PSUs) and Autonomous Bodies
Beyond central and state government departments, small manufacturers can supply to hundreds of PSUs, educational institutes, defense organizations, and municipal corporations, widening their customer base.
21. Reduced Marketing Costs
GeM acts as a centralized marketing platform, showcasing your products to government buyers without needing expensive offline or online promotional campaigns.
22. Integration with Udyam and PAN
Seamless integration with Udyam Registration, PAN, and Aadhaar allows manufacturers to automatically verify and authenticate their business without redundant paperwork.
23. Dedicated Helpdesk & Chat Support
Small manufacturers get access to real-time assistance through the GeM Helpdesk, online chat, ticketing system, and FAQs—reducing dependency on consultants or agents.
24. Training & Capacity Building Programs
GeM regularly conducts awareness workshops, webinars, and vendor training in regional languages to educate small manufacturers on how to make the most of the platform.
25. Vendor Rating System
By fulfilling orders on time and maintaining quality, small manufacturers can earn higher vendor ratings, which boosts their visibility and trustworthiness on the platform—leading to more orders.
Steps to Success for Small Manufacturers on GeM Portal
To replicate ABC Industries’ success, small manufacturers should follow these best practices:
1. Ensure a Complete and Compliant Profile
- Register with all necessary documents: PAN, GSTIN, MSME certificate, and quality certifications.
- Maintain compliance with government procurement norms.
2. Optimize Product Listings
- Use high-quality images and detailed descriptions.
- Price products competitively based on market trends.
- Regularly update product availability to improve ranking on the platform.
3. Focus on Quality and Customer Service
- Ensure timely delivery of products.
- Maintain quality standards to receive positive reviews.
- Respond promptly to government buyer inquiries.
4. Leverage GeM Features for Better Visibility
- Participate in bidding opportunities for tenders.
- Use GeM analytics tools to track performance and improve offerings.
- Join GeM campaigns that promote MSME products.
5. Expand Product Range and Stay Competitive
- Identify demand for new products through market research.
- Stay updated on government procurement trends.
- Consider offering value-added services such as installation and after-sales support.
Also read:- GeM Portal product list
Conclusion
GeM Portal registration has proven to be a game-changer for small manufacturers like ABC Industries. By offering a transparent, efficient, and accessible platform, GeM enables businesses to connect directly with government buyers, secure large orders, and expand their operations.
For small manufacturers looking to grow their business and compete with larger players, registering on GeM Portal is a step towards sustainable success.